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50 things that will improve your creativity and that in your organisation by...

Try these: 1. When someone asks you, “So, what do you do?” offer an UNFORGETTABLE answer in less than five seconds that makes them say, “Really…?” “Cool!” or “Oh yeah, that sounds interesting.”...

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Newsletter or snoozeletter?

We have been advising a client over the last few weeks regarding their self-produced newsletter. This is always tricky as you’ll see when you read on. I’m usually pretty kind and will try not to call a...

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10 things you can do today to increase traffic to your website

1. Ask your customers or suppliers to add a link to your website 2. Add your business to Google local 3. Add your website to DMOZ.org 4. Add a link to your website in the signature of any forums you...

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The importance of knowing your customer

Successful businesses are typically run by individuals who understand the value of their product and can communicate this effectively to a well-targeted audience. Must do’s include: Always put the...

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New ASA Regulations for Marketing Communications on Websites

From 1st March 2011, all marketing communications on websites will be regulated by the ASA (Advertising Standards Authority). The UK Code of Non-broadcast Advertising, Sales Promotion and Direct...

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When the going gets tough, the tough get Savvy

Successful companies don’t abandon their marketing strategies when the economic climate is difficult – they adapt them. When you think about it, it makes complete sense; this is not the time to cut...

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Time for a marketing audit?

There are many good business reasons why it makes sense to carry out a marketing audit. Disruptive technologies, an ever changing marketplace and the resulting diversification of services that often...

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